Updated on September 2025
FRAMEWORK
Do Not Wish was founded on a simple philosophy: excess inventory can be reimagined as both commercial and environmental value.
As a circular initiative, Do Not Wish transforms excess inventory into measurable impact; by reducing waste and creating circular value through our offering of discounted goods.
Do Not Wish recognizes our standing in shaping consumerism and embraces this accountability as part of our solution. Across our operations, we are committed to reducing our net impact, with transparency and shared accountability at the core of our approach. All relevant to our ecosystem, aligned with our mission, shared with our stakeholders, and meaningful for the wider retail landscape.
Our efforts span ongoing and evolving initiatives, all part of our sustained progression. These highlights capture our progress, with further updates to be shared as we scale.
Updated September 2025
| INFASTRUCTURE | INITIATIVEs | EFFORT | PROGRESS |
|---|---|---|---|
| PRODUCT R & D | |||
| Marketplace | Systemic Platform Development, Impact Integration, Decarbonization | Building marketplace retail infrastructure to transform excess inventory into measurable value, while advancing a standardized carbon methodology to account for inventory-related emissions. Platform will leverage scalable architecture and integrate transparent reporting on webstore energy consumption, ensuring accountability and reinforcing our commitment to measurable climate impact and responsible digital operations. | |
| Methodology & Verification | In Development | ||
| Architecture, R&D & Applied AI | In Development | ||
| OPERATIONS | |||
| Supply Chain & Logistics | In Development | ||
| Inventory | In Development | ||
| Compliance & Operations | Standards, Accountability, Ethical Risk Management | Establish compliance policies; invite third-party audits; risk assessment, and accountability | In Progress |
| Customer Responsibility and Engagement | Shared Action, Education, Community, Incentives | In Development | In Progress |
| Customer Experience (cs) | Service, Impact Visibility, Transparency, Accessibility, Trust | In Development | In Progress |
| PARTNERSHIPS | |||
| Merchandise Partners | Circular Sourcing, Partner Integrations, Recovery, Brand Equity Protection | In Development | |
| Circular Partnerships | Climate Alignment, Innovative Alliances, Cultural Partners, Collaborative Impact | In Development | |
| AWARENESS Marketing, Advocacy, Outreach | |||
| Content & Media | Multi-Channel, Collaborative, Circular Sourcing & Submissions | Develop cross-channel campaigns in collaboration with designers and content creators, artists, highlighting sourcing practices within brand storytelling. Ensure thoughtful content use and re-use, with proper credits. | In Progress |
| Advocacy & Public Dialogue | Climate Policy Alignment, Cultural Influence, Public Impact | Engage policymakers; publish dynamic results, white papers; participate in industry facing dialogue. Advocation through content, community building – shoppers, collaborators, influencers, stylists, advocates, retailers, organizations. | In Development |
| Community Engagement | Cultural Activation, Participation, Partnerships, Community-Led Impact | In Development | |
| Founding Circle | Content co-creation, Product Direction, Cultural advocacy, Movement Amplification | In Development | |
| VALUES | |||
| Ethics | Fairness, Integrity & Equity | Adopt fair procurement; implement fair labor practices; ethical sourcing practices and audits. | |
| Transparency & Accountability | Impact disclosure, Reporting Frameworks, Third-party validation | Publish annual impact updates, take guidance from leading standards like GHG Protocol and GRI, and seek external input where possible. Share our policies, goals, and progress openly- including both wins and setbacks. | |
| Inclusion | Equal Opportunity, Accesible Participation, Diversity, Representation | Inclusive hiring goals; build accessibility features; ensure representation in partnerships. | In Progress |
| People & Culture | Development, Talent, Wellbeing, Collaborative | In Development | |
| Governance | Oversight, Standards, Vision Alignment | Lay foundation for governance and board; with aligned vision with ESG standards; and shared codes of conduct. | In Development |
| CIRCULARITY | |||
| R&D | Methodology Development, Innovation Pilots, Tech Integration | Run pilot tests; co-develop methodologies with researchers; integrate new tech into workflows. | In Development |
| Impact Measurement | Carbon Accounting, Resource Savings, Verified Results | In Development → publish transaction-level impact stats (CO₂ avoided, landfill diversion, water conserved) with transparent methodology. | Progress: Estimated 5,664 kg CO₂ avoided, 595,000 L water saved, 1,100+ garments diverted from landfill (as of Sept 2025). |
| Vision, Goals & Enhancements | Net Zero Roadmap, Circular Benchmarks, Dynmaic Improvement | Publish roadmap; set science-based targets; annual progress review. | In Development |
| Waste | Diversion Strategies, Material Reuse, Closed-Loop Systems | In Development | |
| Impact | Emissions Reduction, Water Conservation, Landfill Avoidance | Develop lifecycle assessments, integrate water and land data into impact dashboards, and scale avoidance programs. Continuously refine and adapt methodologies through reinterpretation, reapplication, and redefinition for evolving contexts and applications. | In Progress |
| SDG Goals | 8, 9, 12, 13, 16, 17 | All The Above |
FRAMEWORK
Do Not Wish was founded on a simple philosophy: excess inventory can be reimagined as both commercial and environmental value.
As a circular initiative, Do Not Wish transforms excess inventory into measurable impact; by reducing waste and creating circular value through our offering of discounted goods.
Do Not Wish recognizes our standing in shaping consumerism and embraces this accountability as part of our solution. Across our operations, we are committed to reducing our net impact, with transparency and shared accountability at the core of our approach. All relevant to our ecosystem, aligned with our mission, shared with our stakeholders, and meaningful for the wider retail landscape.
Our efforts span ongoing and evolving initiatives, all part of our sustained progression. These highlights capture our progress, with further updates to be shared as we scale.
Updated September 2025
| INFASTRUCTURE | INITIATIVEs | EFFORT | PROGRESS |
|---|---|---|---|
| PRODUCT R & D | |||
| Marketplace | Systemic Platform Development, Impact Integration, Decarbonization | Building marketplace retail infrastructure to transform excess inventory into measurable value, while advancing a standardized carbon methodology to account for inventory-related emissions. Platform will leverage scalable architecture and integrate transparent reporting on webstore energy consumption, ensuring accountability and reinforcing our commitment to measurable climate impact and responsible digital operations. | |
| Methodology & Verification | In Development | ||
| Architecture, R&D & Applied AI | In Development | ||
| OPERATIONS | |||
| Supply Chain & Logistics | In Development | ||
| Inventory | In Development | ||
| Compliance & Operations | Standards, Accountability, Ethical Risk Management | Establish compliance policies; invite third-party audits; risk assessment, and accountability | In Progress |
| Customer Responsibility & Engagement | Shared Action, Education, Community, Incentives | In Development | In Progress |
| Customer Experience (cs) | Service, Impact Visibility, Transparency, Accessibility, Trust | In Development | In Progress |
| PARTNERSHIPS | |||
| Merchandise Partners | Circular Sourcing, Partner Integrations, Recovery, Brand Equity Protection | In Development | |
| Circular Partnerships | Climate Alignment, Innovative Alliances, Cultural Partners, Collaborative Impact | In Development | |
| AWARENESS Marketing, Advocacy, Outreach | |||
| Content & Media | Multi-Channel, Collaborative, Circular Sourcing & Submissions | Develop cross-channel campaigns in collaboration with designers and content creators, artists, highlighting sourcing practices within brand storytelling. Ensure thoughtful content use and re-use, with proper credits. | In Progress |
| Advocacy & Public Dialogue | Climate Policy Alignment, Cultural Influence, Public Impact | Engage policymakers; publish dynamic results, white papers; participate in industry facing dialogue. Advocation through content, community building – shoppers, collaborators, influencers, stylists, advocates, retailers, organizations. | In Development |
| Community Engagement | Cultural Activation, Participation, Partnerships, Community-Led Impact | In Development | |
| Founding Circle | Content co-creation, Product Direction, Cultural advocacy, Movement Amplification | In Development | |
| VALUES | |||
| Ethics | Fairness, Integrity & Equity | Adopt fair procurement; implement fair labor practices; ethical sourcing practices and audits. | |
| Transparency & Accountability | Impact disclosure, Reporting Frameworks, Third-party validation | Publish annual impact updates, take guidance from leading standards like GHG Protocol and GRI, and seek external input where possible. Share our policies, goals, and progress openly- including both wins and setbacks. | |
| Inclusion | Equal Opportunity, Accesible Participation, Diversity, Representation | Inclusive hiring goals; build accessibility features; ensure representation in partnerships. | In Progress |
| People & Culture | Development, Talent, Wellbeing, Collaborative | In Development | |
| Governance | Oversight, Standards, Vision Alignment | Lay foundation for governance and board; with aligned vision with ESG standards; and shared codes of conduct. | In Development |
| CIRCULARITY | |||
| R&D | Methodology Development, Innovation Pilots, Tech Integration | Run pilot tests; co-develop methodologies with researchers; integrate new tech into workflows. | In Development |
| Impact Measurement | Carbon Accounting, Resource Savings, Verified Results | In Development → publish transaction-level impact stats (CO₂ avoided, landfill diversion, water conserved) with transparent methodology. | Progress: Estimated 5,664 kg CO₂ avoided, 595,000 L water saved, 1,100+ garments diverted from landfill (as of Sept 2025). |
| Vision, Goals & Enhancements | Net Zero Roadmap, Circular Benchmarks, Dynmaic Improvement | Publish roadmap; set science-based targets; annual progress review. | In Development |
| Waste | Diversion Strategies, Material Reuse, Closed-Loop Systems | In Development | |
| Impact | Emissions Reduction, Water Conservation, Landfill Avoidance | Develop lifecycle assessments, integrate water and land data into impact dashboards, and scale avoidance programs. Continuously refine and adapt methodologies through reinterpretation, reapplication, and redefinition for evolving contexts and applications. | In Progress |
| SDG Goals | 8, 9, 12, 13, 16, 17 | All The Above |
