Meet Your Alter Ego – 5 Characters we’re letting go for SS024.
Do Not Wish presents the Alter Ego Series. We embark on a stylish exploration with 5 characters and their unique style archetype as they journey through their fashion woes, and don’ts! From Emily’s sustainable chic style to James’ timeless elegance, join us as we delve into the world of 5 fashion personas, offering inspiration for your own sartorial evolution. Get ready to meet your fashion alter ego and discover the transformative power of applying circularity into your personal style. Pick your character, lose a character.
Fast Fashion Flings: Prioritize quality over trends.
Character: Emily
Emily had always been lured by the glitz and glamour of fast fashion. Every weekend, she’d find herself succumbing to impulse buys, drawn in by the latest trends at affordable prices. But one day, after noticing the poor quality of her purchases and the toll it took on her wallet and the environment, Emily decided to make a change. She started researching sustainable fashion brands and investing in higher-quality pieces that lasted longer and aligned with her values. Soon, Emily found herself not only looking more stylish but also feeling proud to support ethical and eco-conscious fashion.
Single-Use Statements: Invest in versatile staples.
Character: James
James used to believe that every outfit needed a bold statement piece to stand out. His closet was overflowing with flashy accessories and one-time-wear garments, each purchased for a specific occasion and then forgotten. But after a moment of reflection, James realized the wastefulness of his shopping habits. He began building a capsule wardrobe filled with timeless staples that could be mixed and matched for any occasion. By investing in versatile pieces like a classic blazer or a well-fitted pair of jeans, James not only simplified his mornings but also reduced his environmental footprint.
Synthetic Sighs: Opt for eco-friendly fabrics.
Character: Olivia
Olivia had always been drawn to the sleek look of synthetic fabrics like polyester and nylon. She loved how they held their shape and resisted wrinkles, making her feel polished and put together. However, after learning about the harmful environmental impact of these materials, Olivia knew she had to make a change. She began seeking out clothing made from eco-friendly alternatives like organic cotton, linen, and Tencel. Not only did these fabrics feel luxurious against her skin, but they also gave her peace of mind knowing that she was doing her part to protect the planet.
Accessory Overload: Keep it curated, not cluttered.
Character: Ethan
Ethan was known among his friends for his extensive collection of accessories. His dresser was overflowing with hats, scarves, belts, and jewelry, each item bought on a whim without much thought. But one day, as he struggled to find a matching pair of socks amidst the chaos, Ethan realized that his obsession with accessories had become more of a burden than a pleasure. Determined to declutter his life, Ethan embarked on a minimalist journey, keeping only the accessories that held sentimental value or served a practical purpose. With his collection pared down to essentials, Ethan felt lighter and more organized, free to focus on the things that truly mattered.
Trend Temptations: Choose timeless pieces wisely.
Character: Sophia
Sophia was always the first to jump on the latest fashion trends. She prided herself on her ability to spot what was “in” before anyone else and eagerly added each new trend to her wardrobe without hesitation. But as she looked through her closet one day, Sophia realized that most of her clothes were already out of style, destined to be discarded after just a few wears. Determined to break the cycle of trend-driven shopping, Sophia committed to investing in timeless pieces that would never go out of style. From a classic trench coat to a little black dress, Sophia focused on building a wardrobe that would stand the test of time, allowing her to look effortlessly chic for years to come.
Style Quest: Choose Your Conscious Fashion Alter Ego
Meet Your Alter Ego – 5 Characters we’re letting go for SS024.
Do Not Wish presents the Alter Ego Series. We embark on a stylish exploration with 5 characters and their unique style archetype as they journey through their fashion woes, and don’ts! From Emily’s sustainable chic style to James’ timeless elegance, join us as we delve into the world of 5 fashion personas, offering inspiration for your own sartorial evolution. Get ready to meet your fashion alter ego and discover the transformative power of applying circularity into your personal style. Pick your character, lose a character.
Character: Emily
Emily had always been lured by the glitz and glamour of fast fashion. Every weekend, she’d find herself succumbing to impulse buys, drawn in by the latest trends at affordable prices. But one day, after noticing the poor quality of her purchases and the toll it took on her wallet and the environment, Emily decided to make a change. She started researching sustainable fashion brands and investing in higher-quality pieces that lasted longer and aligned with her values. Soon, Emily found herself not only looking more stylish but also feeling proud to support ethical and eco-conscious fashion.
Character: James
James used to believe that every outfit needed a bold statement piece to stand out. His closet was overflowing with flashy accessories and one-time-wear garments, each purchased for a specific occasion and then forgotten. But after a moment of reflection, James realized the wastefulness of his shopping habits. He began building a capsule wardrobe filled with timeless staples that could be mixed and matched for any occasion. By investing in versatile pieces like a classic blazer or a well-fitted pair of jeans, James not only simplified his mornings but also reduced his environmental footprint.
Character: Olivia
Olivia had always been drawn to the sleek look of synthetic fabrics like polyester and nylon. She loved how they held their shape and resisted wrinkles, making her feel polished and put together. However, after learning about the harmful environmental impact of these materials, Olivia knew she had to make a change. She began seeking out clothing made from eco-friendly alternatives like organic cotton, linen, and Tencel. Not only did these fabrics feel luxurious against her skin, but they also gave her peace of mind knowing that she was doing her part to protect the planet.
Character: Ethan
Ethan was known among his friends for his extensive collection of accessories. His dresser was overflowing with hats, scarves, belts, and jewelry, each item bought on a whim without much thought. But one day, as he struggled to find a matching pair of socks amidst the chaos, Ethan realized that his obsession with accessories had become more of a burden than a pleasure. Determined to declutter his life, Ethan embarked on a minimalist journey, keeping only the accessories that held sentimental value or served a practical purpose. With his collection pared down to essentials, Ethan felt lighter and more organized, free to focus on the things that truly mattered.
Character: Sophia
Sophia was always the first to jump on the latest fashion trends. She prided herself on her ability to spot what was “in” before anyone else and eagerly added each new trend to her wardrobe without hesitation. But as she looked through her closet one day, Sophia realized that most of her clothes were already out of style, destined to be discarded after just a few wears. Determined to break the cycle of trend-driven shopping, Sophia committed to investing in timeless pieces that would never go out of style. From a classic trench coat to a little black dress, Sophia focused on building a wardrobe that would stand the test of time, allowing her to look effortlessly chic for years to come.