PHILOSOPHY
As a green initiative, DNW as a solution is premised on reducing fashion waste through a curated selection of discounted luxury goods.
Do Not Wish acknowledges our influence on fashion consumerism as part and parcel of this solution. Acknowledging this, our standard of operations, internally and externally strive to reduce our net impact. A significant driver of these initiatives rely on transparency and public development of key actions applicable to us, and to external parties. Whilst some are on a continuum, see some of our current initiatives below. Updates to be expected.
| INFASTRUCTURE | INITIATIVEs | EFFORT | |
|---|---|---|---|
| PRODUCT Research & Development | |||
| WEBSTORE | Reduce Carbon Footprint | Reducing average time sessions on our webstore. Come, window-shop – shop, leave. Comeback! – Transparency in webstore energy consumption. – “Bracketing” dissalowed; buying multiple sizes/colors with the intent of making returns. | |
| SHIPPING AND DELIVERY | Net – Zero Emmissions | Reducing our carbon footprint logistics toucpoints through partnership with retailers and making use of existing delivery channels. | |
| CUSTOMER SERVICE | Reduce Carbon Footprint | Reliable, responsive virtual customer service experience. | |
| OPERATIONS | |||
| MERCHANDIZE | Reduce Carbon Footpint | Curated offering – and sourcing – of discounted luxury pieces. | |
| RETAILERS | Transparency, Net Zero Emissions, Circularity | Partnership with retailers encouraging sustainable practices through the green barrel initiative operational, and otherwise. From diversity, inclusion to greenhouse emission reductions and scores. Facilitate sustainable practices through awareness of sustainable practices applicable to current to retail partners. | |
| ETHICS | Transparency | Avoid language, operations, communications, or activities associatiative of professional greenwashing. | |
| AWARENESS Marketing, Activism, Outreach | |||
| SOCIAL MEDIA, EDITORIAL ARCHIVE, CONTENT | Circularity, Reduce Carbon Footprint, Reduce emmsisions | Content use; and content re-use – with credits. | |
| ACTIVISM | Circularity | Advocation through content, community building – shoppers, collaborators, influencers, stylists, advocates, retailers, organizations. | |
| PEOPLE | |||
| INCLUSION | Diveristy, Inclusion, Equal Opportunity | Inclusion, diversity and opportunity to all race, background, genders, ages, and sexual orientation. | |
| VALUES | |||
| TRANSPARENCY | Transparency | Share non-proprietary information publicly about our policies, goals, and operations – including successes and failures. | |
| R&D Waste | Transparency | Carbon Emission Reporting. | |
| SUSTAINABLITY | Education, Research, Development | Modifications – ideology reinterpretations, reapplications, re-definitions & applications. | |
| IMPACT | TBE |
